08/11/14 - INDUSTRY PROJ. (Fashion-shoot concept board)

Images from fashion shoot concept board - Caroline Wong

Above are some images I've used in the concept board for the shoot. As I am working with Christele for the shoot (Christele has the role of styling the shoot), I am leaving the most part to her as it was suggested to us by the tutors to keep roles and jobs separate so as to not cause confusion. The styling for the shoot is therefore not being determined by myself but the types of shots I want to capture are similar to that above.

The photographs will be shot in color (as mentioned before) as they are going to be used for promotional purposes and therefore must give an indication of the colors used in the collection.As the garments for our collection are minimal, I wish to photograph simple poses against a solid background in the same way that Jil Sander usually does their promotional advertisements. For this advert campaign, I want to ensure my work runs in line with Jil Sander's usual campaigns but still carries a touch of my own influence. 

In hindsight, I should have added more images that weren't fashion images to my concept board. These could have been images that revolve around the feel of the shoot or the coloring for the photographs I want to take.