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| Teaser campaign - Caroline Wong |
Shooting the teaser campaign proved to be semi-difficult but I was able to reap the rewards when I began post-production editing. As I shot the campaign myself, I had to use a tripod and a self timer as I was also the hand model in the photographs. I waited until the sun was beginning to set as I found that the photos I'd taken earlier in the day without flash were a bit lack lustre. When I tried photographing with flash, the resulting photos were a lot more interesting and felt like a new Jil Sander. There is a rawness to the images that wasn't seen in the photographs taken earlier in the day.
Were I to recreate the shoot again, I would have experimented with different hand models. As the print I used was that of the 'male' face, I thought that using a feminine hand could send a subliminal message that would have to be sought hard to find. I believe it would have been interesting to have been able to create a series of teaser campaign images that featured women holding the male print and men holding the female print because then the underlying concept to the collection may have appeared to be a little more obvious without being overbearing.
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