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| Inspiration image - Caroline Wong |
I decided to do a teaser ad as I wanted to create a hype surrounding the new collection. With the teaser campaign, our goal was to raise curiosity and arouse interest without giving anything away from the collection. I decided that a way of doing this was to feature the print Beau had designed as this is a way of highlighting a key element to the collection without making it obvious. The teaser campaign was also decided that it would be shot in black and white so as to not give away the colour way of the collection either.
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