Monday, 23 February 2015

22/02/15 - CHARACTER PROJ. (Final Shoot)

Rem girl, aged 14 - Caroline Wong
Rem girl, aged 18 - Caroline Wong
Rem girl, aged 22 - Caroline Wong
Rem girl, aged 27 - Caroline Wong
For the shoot, I shot with my usual model (and I should now probably refer to her as my muse) Mori/Lisa. We shot in her flat in Tooting Bec and I styled her outfits to resemble what we remember me wearing when I was younger to what I imagine I'd wear when I'm older. There was an awful great emphasis on the color black in all the outfits but it's now a well known fact to my friends and family that I tend to stick to certain colours (black being one of them).

I enjoy shooting on Polaroids as it gives film photographs and quality instantly without the need to fill an entire roll of 24 or 36 exposures and so it made sense to shoot on polaroid as I also wanted to achieve an outdated but undated look to the photographs. Polaroids have the ability to look old but very modern and so time stamps can never really be applied to the images.

This project has been very enjoyable as I've been able to really look at myself and research into the things I think make me who I am. I've delved into my own personal research, finding out things that I've kept (as I'm a notorious hoarder) and discovering what it is exactly that I enjoy in life as my target audience for Rem would hopefully enjoy the same to some extent. Completing this project has left me very eager to start on the FMP and I await the impending stress and excitement with baited breath.

Tuesday, 17 February 2015

17/02/15 - CHARACTER PROJ. (Concept Board Through The Ages)

Images from concept board (not in age order) - Caroline Wong
This concept board takes you through the ages of my character. It is essentially a visual story to coincide with the previous writing and shows the character's love for 17th Century artists and Wes Anderson movies followed by modern contemporary art and school trips with friends. The concept board is dotted with my own photographs both of myself and taken by myself as it enables me to really connect with the character I'm coming up with so that I will know her entire backstory as I relate it to myself.

Sunday, 15 February 2015

15/02/15 - CHARACTER PROJ. (Character story)

For this project, I am taking a different approach as I want to create a story to my characters. I really love creative writing and character development is something that I take pride in as it helps to almost become your character through the amount of thought one can put into them. In this case, as the character is an embodiment of myself, this development and narrative is even more crucial. This step is in fact entirely like creating a muse.

For the story of my character, I used facts about myself that are true and facts that weren't but I can still imagine being true.


At 14 years, a Rem girl wants to understand. She doesn't like boy bands as much as the other girls in her class. Her parents brought her up on oldies from their childhood and classical music. Her music taste is her family’s music taste. She was probably   mistakenly introduced to Rem after sneaking into her sister's bedroom to read her copy because she wanted to see what all the older and intimidating A-Level art students were reading. Her wardrobe consists of every colour under the sun and every hand-me-down from her sister.  She likes vintage clothing the most. She’s coy and meticulous, cunning and brave and perhaps even boisterous at the worst of times. She's inquisitive but naive. At 16, she doesn’t know what she wants to be when she grows up but she knows she has to be realistic. She thinks painters like Peter Paul Rubens and John Constable are the greatest artists that ever lived. She falls in love with the pretty pictures in Rem, even if she doesn't understand them yet.

At 18 years, a Rem girl wants to be intuitive. She wants to learn but doesn't want it to come from a book because a picture speaks a thousand words. She dresses up in a-line miniskirts and shiny patent boots because she's either still obsessed with the 80's from her parents' influence or because she's found a new obsession with Wes Anderson films and the character of Suzy Bishop from Moonrise Kingdom. She's seen things that make her upset. One of her friends had an eating disorder. A girl in her art class is depressed. Her music taste is refined, she doesn’t like listening to the charts much. She’s caring and likes going for walks at night whilst chatting away on the phone and her favourite feeling is the excitement she gets when receiving her prints of the photos she took on her disposable camera. At 18, she's independent on her travels and loves nothing more than exploring a new city to satisfy her curiosity. She still loves the pretty pictures in Rem- but now she also understands them.

At 22 years, a Rem girl wants to see more than what’s given to her. She's something of a wanderlust, the aftermath of having traversed the world at a young age. She wants to visit Macchu Picchu, Salar de Uyuni and Shicheng, to name just a few. She joined the feminist society in university, even if she didn't actually end up attending any more than one meeting a term. Her interest in the arts lived  on through university and she wore her pyjamas into class more than once on purpose. At 22, she is mature for her age- a city girl with a countryside heart even though she's still scared of opening the AGA without a pair of oven gloves. She’s just moved into her own rented flat and spends too much of her time daydreaming about IKEA and The White Company. She had a minor breakdown choosing her refrigerator and freezer and a major breakdown picking out which sofa she wanted for the living area. Her housewarming party was a success but that's no surprise really. She also tends to snack on grapes.

At 27 years, a Rem girl wants a holiday. She likes fine wine and good food and she's still friends with her high school gang. She's tired and wants a break from the busy bustle but she's still got time for the people she loves. Her unpopular opinion is that she's not too keen on Francis Bacon and Pablo Picasso but she loves Piero Manzoni and Hiroshi Sugimoto. She’s still captivated by Vincent Van Gogh and she’s also still paying off her student loan. She’s still taking photos on an analogue camera and still likes Wes Anderson films. Her job pays her enough to live somewhat comfortably. It could be better, it could be worse. At 22, her boyfriend thinks she’s nuts for spending money on Rem but he does like the pretty pictures. Sometimes he also understands them and other times he doesn’t. She chuckles at that. She still picks up Rem from time to time for it’s slow and quiet content but mainly, and perhaps most importantly, she picks it up for the memories of her youth past.

Thursday, 12 February 2015

12/02/15 - CHARACTER PROJ. (Goal for Project)

For this project, after talking with one of my tutors, I have decided that I want to define who I am as a person and personify it in a made up character. The reason this has come about is due to the fact that I want to use this project as a feeder into my final major project (FMP) and because I am thinking of creating a magazine, I originally wanted to personify my target audience. Thinking about my target audience, I realised that the sort of person that would like my magazine would be somewhat similar to me and like my way of working and the style of work I produce. My tutor mentioned that whenever he saw my work he'd instantly know it was mine but could never come up with a description for it other than "it's very Carrie". Because of this, I am looking to create a character that is inspired solely by who I am, what I love and what makes me, me.


Rem Magazine will aim to represent youth culture without being raucous. Each issue of Rem would focus on a problem faced by a reader to deliver a series of features that are not only piquant but relevant and relatable. Submissions would be taken and then explored through editorials and art features making the magazine easily consumable by everyone. Focuses for issues can be submitted by anyone as long as it references teenage-hood and youth and the magazine itself will somewhat quiet to coincide with my personal style and preference of publications (similar to the style of Bricks, Dogme and Grit).

Sunday, 8 February 2015

08/02/15 - DETAIL PROJ. (Further Research and Experimentation)

Step One - Caroline Wong
 To further develop my final outcome, I decided that whilst I liked my animations, I didn't think they were all that great and I definitely wasn't completely happy with them as they appeared a little too bland and mediocre. Whilst gaining feedback from my tutor, he mentioned that perhaps I could look into layering as so much of the collection was styled in such a way. At first, I didn't quite know what to think or look at but after watching a few television shows on Haiti (which he thought the show was inspired by, not by the Aztecs), I decided I wanted to incorporate an element of the cultural story behind the collection.

On a whim, I decided to film my screen haphazardly with my phone later that night. The color palette of the animations that is automatically generated on Photoshop reminded me of the pixelation I made for my previous Politics project and I knew that filming my laptop would result in close up pixelation of whatever it was on the screen. I also really liked the footage when I watched it back and began pulling up different video clips and images onto my screen to record.
Step Two - Caroline Wong
After the initial recordings, I sent them to my laptop and began layering these phone recordings with the original footage on my screen so that there was a mix of what I like to call 'pixelated mess' and sharper images/videos. Again, I filmed this on my phone and carried on experimenting and layering on my screen. I also filmed the screen on my Macbook so that I would have a non-entirely pixelated video and the outcome of doing so got me very excited indeed.
Step Three - Caroline Wong
 After this, I began layering the Macbook recorded footage with the phone recorded footage, placing them on top of each other and filming/recording this. Certain videos were put on a loop and cut so that they too became animations like the lookbook images featured and I was extremely happy with the static graphics of the screen.
Step Four - Caroline Wong
The final step in creating the film was to cut down and focus on just one area that I wanted as a large amount of things were going on on the screen and this would only be confusing for a consumer/customer to watch. I ended up cropping the footage and only filming an almost square as my final outcome as this would make it perfect for sharing on social media such as Instagram to attract potential customers and promote the brand.

Wednesday, 4 February 2015

04/02/15 - DETAIL PROJ. (Contact Sheet and Animations)

Animation video files - Caroline Wong
Whilst shooting, I decided that I would also use video with the intention of later creating gif animations. I liked the idea of creating something that would be solely digital and most of my outcomes before have the ability to be printed into a magazine and my vision for the animations was that it would perhaps feature on an opening page to Givenchy's website.

I filmed my shots through an app on my phone that would immediately convert the files into static gifs which I liked because of the rawness felt. Later, I moved these files into Photoshop to create gifs via 'save for web'.

Sunday, 1 February 2015

01/02/15 - DETAIL PROJ. (Styling, Hair, Make-up, Set)

Hair and Make-up inspiration for Lookbook 
Due to my apparent lack of male friends (and also as a nod to fashion's seeming obsession with androgyny), I have teamed up with a friend from Group A to work together in shooting our own respected work. Collaborating with her on the day of the shoot was an exciting opportunity as I've only previously worked in a team alongside others once before.

For the set design, I knew that I wanted to incorporate a white, neutral background in order to tie in my aesthetic and we decorated the rest of the set with African artefacts such as vases and anything else that was vintage to recreate the ambience set by Tisci's 'Little Shop of Horrors-esque' catwalk. In a means of reflecting the red glitter 'highway to Hell', I also shredded some red tissue paper which I planned to use in the shoot.

For hair and make-up, I wanted to emulate Pat McGrath's genius and so hair was slick and gelled back. As we were using each other as models, I also made sure to create structure to our faces through contouring to emulate more masculine feautures. Baby hair designs were predominant in the show and this was also taken into account when designing our hairstyles.

Styling-wise, we aimed to use clothing that would appear as similar to the collection as possible. For the shoot, we had a number of suits (both jacket and trousers), shirt, fur stoles and red clothing pieces that were used to break up a seemingly all black outfit. We also used large safety pins and a fox tail as accessories.

Admittedly, this shoot was probably the least favourite of mine as I felt a little uncomfortable shooting menswear. This could be due to the fact that I think I have a very feminine gaze when it comes to photography and so it was difficult to put myself in this promotional campaign one hundred percent. For me, it felt that the final images from the shoot lacked any of my own personal flavour and this was quite upsetting for me. Nonetheless, I'm glad to have done this shoot as it was not only the first time shooting only menswear but also another opportunity to work in a team environment (even if that meant only one other person).


Wednesday, 28 January 2015

28/01/15 - DETAIL PROJ. (Research into Givenchy lookbook)

Givenchy Lookbook SS14 Pre-Collection 
I began researching Givenchy's previous lookbooks to see what style and aesthetic is usually portrayed. As lookbooks are used as promotional material, I thought it would be useful to see how shoots were styled as this would help gage how customers would react to the collection. The photos are typically shot in such a way that makes the models appear to have been photoshopped into the image and whilst I'm not particularly keen on following through with the element of fake-ness the lookbooks have, I am interested in this 'copy and paste' feature of image manipulation (despite the fact that the photographs shot for previous lookbooks have not actually been composed during editing).

Tuesday, 27 January 2015

27/01/15 - DETAIL PROJ. (Givenchy AW15 & Research)

Givenchy AW15 - Lea Colombo
For this project, my chosen AW15 menswear collection is Givenchy. This isn't because I particularly like the collection- in fact, it's probably the opposite. However, given the industry, I want to be able to work to a brief I am less excited about and still produce a final outcome that reflects my personality and aesthetic. Furthermore, the detailing and historic/cultural references displayed in this collection are very interesting as they appear to reflect Aztec culture drawing influences from Haiti and Mexico.

My initial research was to look into a number of books and read up about Mexican art in general as well as the culture that surrounds death. In the show notes for the collection, Tisci mentioned his 'darkest obsessions', a step away from the usual Catholicism based designs that have become so coveted now among consumers. The collection itself was very macabre with the props and show set-up looking like something out of 'Little Shop of Horrors'.

Looking into this research and seeing where possible influences in culture came from has been very helpful in helping to plan a shoot for the lookbook I am going to create. As I am able to see direct links in my research to the collection, I've been given an exceptional help in making the transition and embodying the collection in a promotional lookbook.


Tuesday, 20 January 2015

20/01/15 - POLITICS PROJ. (Film Editing)



In order to create my fashion film which I wanted to use to highlight the recovery process that goes into 'becoming beautiful'. My first initial version made however was too long and after looking at a video clip from the 2004 film 'Wild Side' by Sebastien Lifshitz, I decided it would be better to not only cut the length but also splice the film to reflect the screenplay from the movie which focuses on individual body parts. This also helped to arouse interest and keep my film from becoming too tedious and boring despite it's slow and comforting soundtrack.



Friday, 16 January 2015

16/01/15 - POLITICS PROJ. (Experimenting with Image Manipulation)

Original Image from 'Blanc' editorial - Caroline Wong
During the process of creating my final images for my editorial, I had to think about how to ensure my images related to my concept. I realised that whilst I liked my photography, I hadn't quite managed to make a statement about my feelings towards plastic surgery.

To make a start, I looked into Chris Scarborough, an artist who manipulates his images so that his subjects appear anime-like. As anime characters generally portray an extreme version of Asian beauty standards, I used a Chinese photo editing app on my phone to enlarge my model's eyes. The resulting images were creepy to say the least and had negative reviews when I asked around about whether or not the original or the new version was preferred.

To take it even further, I referenced back to my finalised concept board and decided I would pixelate out the face of my model. This was done in a bid to remove the beauty of the model so that it could no longer be the focus of the photo. Again when I asked around, the reactions were negative only this time I didn't mind this. I thought about why I had also originally preferred the first images and I realised that it was because of the beauty standards subconsciously engrained into my mind. I've always liked the idea of having power over what others can see and by pixelating my model's face, I was able to control what was being shown in my editorial.

I'm very glad to have been pushed to explore my concept further as I am much happier with my results. By being asked to really think about the message I'm trying to portray, I believe I will now be able to style shoots better in a way that tells stories or speaks for me and my opinions more effectively.



Wednesday, 14 January 2015

14/01/15 - POLITICS PROJ. (Final Concept Board & Make-Up)

For my final concept board, I have narrowed down my images and chosen those that fit both my aesthetic and correspond well with my theme. As my idea has changed a few times in lieu with my research, the original concept board contained a few images that were not as relevant anymore and by picking and choosing select images, I was able to create a more cohesive mood board. This proved extremely useful when briefing and explaining the shoot's context to my model so I think that doing this was a good move.

For the film part of this project, I have decided to look into the aspect of plastic surgery that is often overlooked and that is the recovery process. For my research, I found numerous before and after images used as advertising by plastic surgery clinics in South Korea. This gave me an eery indication of how similar the women all looked afterwards. On top of this, the women were all wearing similar make-up in their photographs which I know to be the trend in Asia. Because of this, the make-up for the shoot will be inspired by the typical make-up trend in the Far East of enlarging the eyes and filling in the brows softly to create a 'youthful look'.

During my research, I also looked at the artist Ji Yeo who documents and photographs South Korean women in what is rightly named 'Beauty Recovery Room'. After looking at her images, I was able to visualise how others photograph somewhat violent subjects in a poignant manner. I was also able think about the colours and positioning of bruising that occurs in order to create a realistic canvas for the bandages to be wrapped around. 

Tuesday, 13 January 2015

13/01/15 - POLITICS PROJ. (Research into Plastic Surgery & Body Image)

Shot by Steven Meisel for Vogue Italia 2005
With my concept now in check, I have moved on to looking at the way plastic surgery is regarded in the fashion industry. A spread shot by Steven Meisel for Vogue Italia in 2005 (shown above) along with another editorial by Tom Ford both depicted plastic surgery in a somewhat glamorous manor- not by the images themselves but through the styling of the hair and make-up. The images were dark and what I can only really describe as "vampy" and not quite what I was after aesthetic-wise. However, this research was still helpful in that it allowed me to gage what it was that I definitely didn't want to produce.

As part of further research with the intention to fuel my concept and desire to work towards a final outcome, I then looked into an old survey I conducted a little while ago. The aim of the survey was to find out if and how beauty standards affect girls aged 13-25 and unsurprisingly, an alarming number of young girls were unhappy with their features and cited unrealistic images of models and celebrities as a source for their disappointment in themselves. With these results in hand along with my research into previous editorials, I now feel comfortable enough to proceed with creating a final concept board to narrow down and solidify my ideas into a small number of comprehensive images. 



Saturday, 10 January 2015

10/01/15 - LC:M (London Collections: Men AW15)

Alan Crocetti
Grace Wales Bonner
Edward Crutchley


Wednesday, 7 January 2015

08/01/15 - POLITICS PROJ. (Concept Change)

A friend from school bringing up societies standards of beauty on Facebook

After looking into the feminist debate further, I have wound up more confused than ever. Feminism is such a wide issue that is constantly being talked about. Emma Watson's #HeforShe speech at the UN hit the headlines. Celebrities are now labelling themselves as feminists. 2014 was a great year in terms of change and I'm sure 2015 will only bring more supporters and change more minds and issues in society. During my research, I looked in an old post from Susie Bubble. Having followed her blog for a few years now, I've always liked how she delivers an intelligent review of shows and it's always interesting to see her opinion having seen collections in the flesh. The post I returned to was her reaction to Chanel's SS15 show at Paris Fashion Week last year. As I follow her on Instagram, I was able to watch the comments unfold when she opened up the floor to debate over Chanel's feminist rally for a finale.

Truthfully, I was a little taken aback at Lagerfeld's decision to stage a mock protest. My opinions nearly match Susie Bubble's and she was able document and summarise my thoughts towards the show extremely well. One sentence however stood out to me.

 "Whatever Lagerfeld’s true stance on feminism is, it is difficult to believe the conviction of a uniform cast of women, held up to an unrealistic standard of beauty, waving such banners, whilst wearing clothes that are prohibitively expensive."

Standards of beauty have always been thrown at young girls and there is always pressure on being the perfect ideal in both the West and the Far East. This session of research has changed the flow of my project and I have now decided to look into a different concept that I perhaps feel more strongly about.

Whilst appearances and beauty was never really that big of a concern at my school (greasy hair was the norm, unfinished homework was not), I remember going on yearly swimming camps to Spain and being surrounded by my teammates who were obsessed with getting a golden glow. I thought they were silly but that wasn't because I knew they were conforming to beauty ideals thrown upon them. I thought they were silly because I was conforming to my own standard- the Asian one. There is so much to talk about when considering the standard of beauty in Asia but it revolves around a few main points: 'white, translucent skin', 'a tall nose', 'double eye-lids' and 'a v-line'. To put it into perspective, here's a collection of all the Miss Korea 2013 participants who eerily look alike due to the growing trend of getting plastic surgery which is considered the norm for young girls.

Miss Korea 2013 participants - image from Google

As someone who is without the idealistic standard of beauty for my race (and is also not considered beautiful by Western standards either), I would really like to focus on how beauty ideals are pushed onto women. As of yet, I am not sure what route I'll take but I want to create a film and corresponding book (rather than an article) to fully portray my own personal opinion on the ideals being imposed on me. For the shoot, I am still planning on basing my shoot on my research into the #freethenipple campaign but I wish for the final images to be tasteful and somewhat romantic and calm. As of yet, I'm not sure exactly what it is about #freethenipple campaign that I will be drawing out to use as inspiration for the photoshoot but the common underlying theme for this project will be about praising the female body (and face) for what it is, refusing to change the appearance of oneself for the gratification of others just because society tells you to do so.



Tuesday, 6 January 2015

06/01/15 - POLITICS PROJ. (Initial Concept)

Friends post-protest outside school (2010)

Thinking about politics and issues that I care about is difficult. In today's society, I feel like there are too many issues to even begin to think about and given the environment I've grown up and matured in, there's a constant voice in the back of my mind questioning everything. That being said, whenever it came to political debates in school, I never really raised any matters myself. I didn't tend to contribute to conversations and preferred to sit and listen as closest friends talked for hours over matters such as education fees, child benefit and feminism. Perhaps it was my somewhat introverted nature that caused me to keep quiet since I've always preferred to voice opinions in a subtle manner. The school I grew up in was a nurturing ground for girls to constantly question problems in society. Everyone was intelligent and capable from a young age and so it made sense that when I was Year 9 and at the tender age of 13, it was the norm to participate in annual 'debating days' with the top all-boys state school in North London. My topic to talk about and debate over on one such occasion was something to do with the government and although I can't recall exactly what it was, I know the words 'cabinet', 'minister' and 'exchequer' were in the brief. I was thirteen years old and didn't have a clue on what was being asked of me. Simply put, whilst I've always been surrounded by talks of political and social issues, I've never voiced my own opinions- partially through the realisation that I will probably never be able to deliver my thoughts as eloquently as my secondary school classmates and peers. I've only taken in information given to me and made my own opinions, never really solidifying them by arguing and speaking out.

A friend protesting for No More Page Three campaign (2014)

When deciding what to do for this project, I figured I wanted to do something on feminism but the issues and problems surrounding misogyny and gender inequality is too great to even think about tackling in just one 3 week project. To me, it doesn't feel like I'll have enough time to really find out what it is that I want to say. The feminist debate is such a vast topic (as are almost all social issues) and the list of things wrong with gender inequality range from belittling women in the workplace, unreasonable beauty ideals etc. The list goes on. On top of this, opinions constantly change and every piece of information that I read and digest contributes to the ever-growing answer to 'what are your thoughts on so and so?' and thus to not confuse myself in an internal argument over what is right and what is wrong, I decided to start small. Really small, in fact. I'm talking about nipples.

The hashtag #freethenipple has been cropping up on social media and it's one version of the public's outcry to Instagram. On the social media app, you are not allowed to post photos (even if they aren't sexually explicit) of your nipples. That's for females, that is. If you're posting male nipples, feel free to clog up the feed with photos of your topless chest. Whilst some people agree with Instagram's ruling to ban photos of female nipples through the reasoning that everything must be 'appropriate for teens and also for adults', there are some thoughts to be considered. Children and teenagers can play violent video games that see characters massacred and hacked to death. They can see videos of public beheadings on Facebook. And yet we don't allow them to see something that is completely natural and harmless? We're censoring a nipple, something that (if we're really going to go into this) provides milk to babies and therefore provides life rather than taking it away. We're essentially shaming women's bodies for being the way they are. Kids should get to see gruesome and bloody murders but not a nipple? Apparently so- because nipples are far too explicit. 


Monday, 5 January 2015