08/02/15 - DETAIL PROJ. (Further Research and Experimentation)

Step One - Caroline Wong

 To further develop my final outcome, I decided that whilst I liked my animations, I didn't think they were all that great and I definitely wasn't completely happy with them as they appeared a little too bland and mediocre. Whilst gaining feedback from my tutor, he mentioned that perhaps I could look into layering as so much of the collection was styled in such a way. At first, I didn't quite know what to think or look at but after watching a few television shows on Haiti (which he thought the show was inspired by, not by the Aztecs), I decided I wanted to incorporate an element of the cultural story behind the collection.

On a whim, I decided to film my screen haphazardly with my phone later that night. The color palette of the animations that is automatically generated on Photoshop reminded me of the pixelation I made for my previous Politics project and I knew that filming my laptop would result in close up pixelation of whatever it was on the screen. I also really liked the footage when I watched it back and began pulling up different video clips and images onto my screen to record.

Step Two - Caroline Wong

After the initial recordings, I sent them to my laptop and began layering these phone recordings with the original footage on my screen so that there was a mix of what I like to call 'pixelated mess' and sharper images/videos. Again, I filmed this on my phone and carried on experimenting and layering on my screen. I also filmed the screen on my Macbook so that I would have a non-entirely pixelated video and the outcome of doing so got me very excited indeed.

Step Three - Caroline Wong

 After this, I began layering the Macbook recorded footage with the phone recorded footage, placing them on top of each other and filming/recording this. Certain videos were put on a loop and cut so that they too became animations like the lookbook images featured and I was extremely happy with the static graphics of the screen.

Step Four - Caroline Wong

The final step in creating the film was to cut down and focus on just one area that I wanted as a large amount of things were going on on the screen and this would only be confusing for a consumer/customer to watch. I ended up cropping the footage and only filming an almost square as my final outcome as this would make it perfect for sharing on social media such as Instagram to attract potential customers and promote the brand.