27/01/15 - DETAIL PROJ. (Givenchy AW15 & Research)

Givenchy AW15 - Lea Colombo

For this project, my chosen AW15 menswear collection is Givenchy. This isn't because I particularly like the collection- in fact, it's probably the opposite. However, given the industry, I want to be able to work to a brief I am less excited about and still produce a final outcome that reflects my personality and aesthetic. Furthermore, the detailing and historic/cultural references displayed in this collection are very interesting as they appear to reflect Aztec culture drawing influences from Haiti and Mexico.

My initial research was to look into a number of books and read up about Mexican art in general as well as the culture that surrounds death. In the show notes for the collection, Tisci mentioned his 'darkest obsessions', a step away from the usual Catholicism based designs that have become so coveted now among consumers. The collection itself was very macabre with the props and show set-up looking like something out of 'Little Shop of Horrors'.

Looking into this research and seeing where possible influences in culture came from has been very helpful in helping to plan a shoot for the lookbook I am going to create. As I am able to see direct links in my research to the collection, I've been given an exceptional help in making the transition and embodying the collection in a promotional lookbook.