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| Givenchy Lookbook SS14 Pre-Collection |
I began researching Givenchy's previous lookbooks to see what style and aesthetic is usually portrayed. As lookbooks are used as promotional material, I thought it would be useful to see how shoots were styled as this would help gage how customers would react to the collection. The photos are typically shot in such a way that makes the models appear to have been photoshopped into the image and whilst I'm not particularly keen on following through with the element of fake-ness the lookbooks have, I am interested in this 'copy and paste' feature of image manipulation (despite the fact that the photographs shot for previous lookbooks have not actually been composed during editing).
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