STRUCTURAL ATTACHMENT FASHION FILM

I have aptly named the final film 'Troublemakers'. It was awfully hard coming up with a name but I think that Troublemakers sums up the concept pretty well. I am probably 90% happy with my film and would add the extra 10% had some of the shots been sturdier through using a tripod. However, I am extremely pleased with the way I edited the film.

The focus on the scarf isn't too pushy which I guess can be seen as both a plus and a minus for an advert campaign. It's not 'in your face' which consumers will like but I can't say how well the film sells the product. The final film is also more tailored to children's wear and I think this is due to the playfulness of the footage so I don't mind. As this was the concept I was looking for, I am glad it turned out this way. I think that if I were to use children in an advert for womenswear, it would definitely have to be serious and demure (like Karen Walker's sunglasses campaign).

The Youtube description is as follows:

'Troublemakers' is a fashion film responding to the title, 'Structural Attachment'. It focuses on the fun side a psychological attachment has by showing the playfulness between two twins. 

Styling/Film: Caroline Wong 
Model: Marlene Ko 
Clothing: unbranded (from Copenhagen), Disney store
Scarf: Stylist's own, handmade
Headpiece: Stylist's own


With the film focusing on psychological 'attachment', the elements of 'structure' are small. In order to incorporate 'structure', my model wore the crown headpiece I'd made for a small section of the film right at the beginning. The headpiece was inspired by fragile structures such as embryos and amniotic sacs and this was my way of incorporating the two words into one film.