SA PROJECT UPDATE 9 (Fashion film concept board)

Fashion film concept board - Caroline Wong

As mentioned before, the concept for the film is to act as the opposite to the editorial. The editorial looked into emotions in psychological attachments such as those felt when friendships temporarily break up. This was influenced by my current situation where my friends have moved away from home to go to university out of London. However, as the film is looking into the positives of a psychological attachment, I've collected images and fashion film stills that sum up what I want my final outcome to be like.

The story of the film are a pair of twins (played by my cousin) who play practical jokes on each other and are generally just playful characters. To do this, I will be editing my footage in such a way that it will seem as though there are two of my cousin. As shown above, I want to use numerous split screens because it's a way to make a film more interesting and vibrant. 

Karen Walker used children for her Forever 2nd Summer 2013 advert campaign and the images have been a constant reference point in my research. Whilst it would have been fitting to use sunglasses in my fashion film, I will be using a winter accessory as the film is supposed to be tailored for A/W. At the moment, I am thinking of creating an accessory myself and as my film's concept is somewhat inspired by Karen Walker's campaign, I am going to use this fashion film as an advert for a knitwear brand. I want the film to look as if it could be televised and used as a clothing advert, either for kids or for womenswear.