SA PROJECT UPDATE 11 (creating a product)

Product research - Caroline Wong

With the mindset that my fashion film was now an advert and therefore a marketing technique, I looked into what 'product' I should be selling. By looking back at the AW14 catwalks, a standout accessory at the shows were large or long and oversized scarves (seen at House of Holland, Acne, Christian Dior etc). 

As I know how to hand knit, I thought I would make the scarf to be used in the film because I thought it would help me really visualise the film as an advert selling a product I've made. It took me just under 3 days to complete and I wanted it to be so oversized that it would drown my 3 year old model. The scarf was made of blue wool that had varying colors in it, channelling Acne's blue designs (pictured above) whilst also sticking to my blue monochrome color. In the film, my model will only wear blue dresses and props will also only be blue.