26/09/14 - Fashion Film

Above is the final 60 second version of our fashion film which draws inspiration from tragic heroines- Juliet, Ophelia and Ariadne. To pay homage to the story of the Minotaur, the camera runs after the character in the film who flees, desperate to find her lover, desperate to escape her guilt. (Our full version film is below).

My thoughts on this film are varied. Whilst I loved making it and filming it, I'm not 100% happy with the final outcome and I'm not sure why. I'm extremely proud of our 'three person shot' and I now know I can recreate this in Adobe Premiere Pro but I'm not entirely in love with some of the shots. As we were going for an ominous feeling, we agreed on shooting a shaky 'running after the model' shot but now that I look back, I would have changed this shot to a smooth swoop. This would of course be impossible without specialist filming equipment to stabilise the camera but I think this would give the impression of urgency whilst upholding a level of professionalism. As the camera swoops in and pans across the scene, we'd see the model running, looking behind her in fear. Since our vision doesn't shake when we run and we can still focus on what is in front of us without the image jumping up and down as we do, this would give the illusion that the camera is the eyes of the person pursuing the model, rather than the shot looking as though the pursuer has a camera taped to their forehead.

I'd definitely like to create another film, this time maybe stepping away from formalwear. It'd be interested to shoot an accessory advert of some sort and I am definitely researching ideas and looking into how I can make a fashion film that's even better than this one.