Monday, 23 February 2015

22/02/15 - CHARACTER PROJ. (Final Shoot)

Rem girl, aged 14 - Caroline Wong
Rem girl, aged 18 - Caroline Wong
Rem girl, aged 22 - Caroline Wong
Rem girl, aged 27 - Caroline Wong
For the shoot, I shot with my usual model (and I should now probably refer to her as my muse) Mori/Lisa. We shot in her flat in Tooting Bec and I styled her outfits to resemble what we remember me wearing when I was younger to what I imagine I'd wear when I'm older. There was an awful great emphasis on the color black in all the outfits but it's now a well known fact to my friends and family that I tend to stick to certain colours (black being one of them).

I enjoy shooting on Polaroids as it gives film photographs and quality instantly without the need to fill an entire roll of 24 or 36 exposures and so it made sense to shoot on polaroid as I also wanted to achieve an outdated but undated look to the photographs. Polaroids have the ability to look old but very modern and so time stamps can never really be applied to the images.

This project has been very enjoyable as I've been able to really look at myself and research into the things I think make me who I am. I've delved into my own personal research, finding out things that I've kept (as I'm a notorious hoarder) and discovering what it is exactly that I enjoy in life as my target audience for Rem would hopefully enjoy the same to some extent. Completing this project has left me very eager to start on the FMP and I await the impending stress and excitement with baited breath.

Tuesday, 17 February 2015

17/02/15 - CHARACTER PROJ. (Concept Board Through The Ages)

Images from concept board (not in age order) - Caroline Wong
This concept board takes you through the ages of my character. It is essentially a visual story to coincide with the previous writing and shows the character's love for 17th Century artists and Wes Anderson movies followed by modern contemporary art and school trips with friends. The concept board is dotted with my own photographs both of myself and taken by myself as it enables me to really connect with the character I'm coming up with so that I will know her entire backstory as I relate it to myself.

Sunday, 15 February 2015

15/02/15 - CHARACTER PROJ. (Character story)

For this project, I am taking a different approach as I want to create a story to my characters. I really love creative writing and character development is something that I take pride in as it helps to almost become your character through the amount of thought one can put into them. In this case, as the character is an embodiment of myself, this development and narrative is even more crucial. This step is in fact entirely like creating a muse.

For the story of my character, I used facts about myself that are true and facts that weren't but I can still imagine being true.


At 14 years, a Rem girl wants to understand. She doesn't like boy bands as much as the other girls in her class. Her parents brought her up on oldies from their childhood and classical music. Her music taste is her family’s music taste. She was probably   mistakenly introduced to Rem after sneaking into her sister's bedroom to read her copy because she wanted to see what all the older and intimidating A-Level art students were reading. Her wardrobe consists of every colour under the sun and every hand-me-down from her sister.  She likes vintage clothing the most. She’s coy and meticulous, cunning and brave and perhaps even boisterous at the worst of times. She's inquisitive but naive. At 16, she doesn’t know what she wants to be when she grows up but she knows she has to be realistic. She thinks painters like Peter Paul Rubens and John Constable are the greatest artists that ever lived. She falls in love with the pretty pictures in Rem, even if she doesn't understand them yet.

At 18 years, a Rem girl wants to be intuitive. She wants to learn but doesn't want it to come from a book because a picture speaks a thousand words. She dresses up in a-line miniskirts and shiny patent boots because she's either still obsessed with the 80's from her parents' influence or because she's found a new obsession with Wes Anderson films and the character of Suzy Bishop from Moonrise Kingdom. She's seen things that make her upset. One of her friends had an eating disorder. A girl in her art class is depressed. Her music taste is refined, she doesn’t like listening to the charts much. She’s caring and likes going for walks at night whilst chatting away on the phone and her favourite feeling is the excitement she gets when receiving her prints of the photos she took on her disposable camera. At 18, she's independent on her travels and loves nothing more than exploring a new city to satisfy her curiosity. She still loves the pretty pictures in Rem- but now she also understands them.

At 22 years, a Rem girl wants to see more than what’s given to her. She's something of a wanderlust, the aftermath of having traversed the world at a young age. She wants to visit Macchu Picchu, Salar de Uyuni and Shicheng, to name just a few. She joined the feminist society in university, even if she didn't actually end up attending any more than one meeting a term. Her interest in the arts lived  on through university and she wore her pyjamas into class more than once on purpose. At 22, she is mature for her age- a city girl with a countryside heart even though she's still scared of opening the AGA without a pair of oven gloves. She’s just moved into her own rented flat and spends too much of her time daydreaming about IKEA and The White Company. She had a minor breakdown choosing her refrigerator and freezer and a major breakdown picking out which sofa she wanted for the living area. Her housewarming party was a success but that's no surprise really. She also tends to snack on grapes.

At 27 years, a Rem girl wants a holiday. She likes fine wine and good food and she's still friends with her high school gang. She's tired and wants a break from the busy bustle but she's still got time for the people she loves. Her unpopular opinion is that she's not too keen on Francis Bacon and Pablo Picasso but she loves Piero Manzoni and Hiroshi Sugimoto. She’s still captivated by Vincent Van Gogh and she’s also still paying off her student loan. She’s still taking photos on an analogue camera and still likes Wes Anderson films. Her job pays her enough to live somewhat comfortably. It could be better, it could be worse. At 22, her boyfriend thinks she’s nuts for spending money on Rem but he does like the pretty pictures. Sometimes he also understands them and other times he doesn’t. She chuckles at that. She still picks up Rem from time to time for it’s slow and quiet content but mainly, and perhaps most importantly, she picks it up for the memories of her youth past.

Thursday, 12 February 2015

12/02/15 - CHARACTER PROJ. (Goal for Project)

For this project, after talking with one of my tutors, I have decided that I want to define who I am as a person and personify it in a made up character. The reason this has come about is due to the fact that I want to use this project as a feeder into my final major project (FMP) and because I am thinking of creating a magazine, I originally wanted to personify my target audience. Thinking about my target audience, I realised that the sort of person that would like my magazine would be somewhat similar to me and like my way of working and the style of work I produce. My tutor mentioned that whenever he saw my work he'd instantly know it was mine but could never come up with a description for it other than "it's very Carrie". Because of this, I am looking to create a character that is inspired solely by who I am, what I love and what makes me, me.


Rem Magazine will aim to represent youth culture without being raucous. Each issue of Rem would focus on a problem faced by a reader to deliver a series of features that are not only piquant but relevant and relatable. Submissions would be taken and then explored through editorials and art features making the magazine easily consumable by everyone. Focuses for issues can be submitted by anyone as long as it references teenage-hood and youth and the magazine itself will somewhat quiet to coincide with my personal style and preference of publications (similar to the style of Bricks, Dogme and Grit).

Sunday, 8 February 2015

08/02/15 - DETAIL PROJ. (Further Research and Experimentation)

Step One - Caroline Wong
 To further develop my final outcome, I decided that whilst I liked my animations, I didn't think they were all that great and I definitely wasn't completely happy with them as they appeared a little too bland and mediocre. Whilst gaining feedback from my tutor, he mentioned that perhaps I could look into layering as so much of the collection was styled in such a way. At first, I didn't quite know what to think or look at but after watching a few television shows on Haiti (which he thought the show was inspired by, not by the Aztecs), I decided I wanted to incorporate an element of the cultural story behind the collection.

On a whim, I decided to film my screen haphazardly with my phone later that night. The color palette of the animations that is automatically generated on Photoshop reminded me of the pixelation I made for my previous Politics project and I knew that filming my laptop would result in close up pixelation of whatever it was on the screen. I also really liked the footage when I watched it back and began pulling up different video clips and images onto my screen to record.
Step Two - Caroline Wong
After the initial recordings, I sent them to my laptop and began layering these phone recordings with the original footage on my screen so that there was a mix of what I like to call 'pixelated mess' and sharper images/videos. Again, I filmed this on my phone and carried on experimenting and layering on my screen. I also filmed the screen on my Macbook so that I would have a non-entirely pixelated video and the outcome of doing so got me very excited indeed.
Step Three - Caroline Wong
 After this, I began layering the Macbook recorded footage with the phone recorded footage, placing them on top of each other and filming/recording this. Certain videos were put on a loop and cut so that they too became animations like the lookbook images featured and I was extremely happy with the static graphics of the screen.
Step Four - Caroline Wong
The final step in creating the film was to cut down and focus on just one area that I wanted as a large amount of things were going on on the screen and this would only be confusing for a consumer/customer to watch. I ended up cropping the footage and only filming an almost square as my final outcome as this would make it perfect for sharing on social media such as Instagram to attract potential customers and promote the brand.

Wednesday, 4 February 2015

04/02/15 - DETAIL PROJ. (Contact Sheet and Animations)

Animation video files - Caroline Wong
Whilst shooting, I decided that I would also use video with the intention of later creating gif animations. I liked the idea of creating something that would be solely digital and most of my outcomes before have the ability to be printed into a magazine and my vision for the animations was that it would perhaps feature on an opening page to Givenchy's website.

I filmed my shots through an app on my phone that would immediately convert the files into static gifs which I liked because of the rawness felt. Later, I moved these files into Photoshop to create gifs via 'save for web'.

Sunday, 1 February 2015

01/02/15 - DETAIL PROJ. (Styling, Hair, Make-up, Set)

Hair and Make-up inspiration for Lookbook 
Due to my apparent lack of male friends (and also as a nod to fashion's seeming obsession with androgyny), I have teamed up with a friend from Group A to work together in shooting our own respected work. Collaborating with her on the day of the shoot was an exciting opportunity as I've only previously worked in a team alongside others once before.

For the set design, I knew that I wanted to incorporate a white, neutral background in order to tie in my aesthetic and we decorated the rest of the set with African artefacts such as vases and anything else that was vintage to recreate the ambience set by Tisci's 'Little Shop of Horrors-esque' catwalk. In a means of reflecting the red glitter 'highway to Hell', I also shredded some red tissue paper which I planned to use in the shoot.

For hair and make-up, I wanted to emulate Pat McGrath's genius and so hair was slick and gelled back. As we were using each other as models, I also made sure to create structure to our faces through contouring to emulate more masculine feautures. Baby hair designs were predominant in the show and this was also taken into account when designing our hairstyles.

Styling-wise, we aimed to use clothing that would appear as similar to the collection as possible. For the shoot, we had a number of suits (both jacket and trousers), shirt, fur stoles and red clothing pieces that were used to break up a seemingly all black outfit. We also used large safety pins and a fox tail as accessories.

Admittedly, this shoot was probably the least favourite of mine as I felt a little uncomfortable shooting menswear. This could be due to the fact that I think I have a very feminine gaze when it comes to photography and so it was difficult to put myself in this promotional campaign one hundred percent. For me, it felt that the final images from the shoot lacked any of my own personal flavour and this was quite upsetting for me. Nonetheless, I'm glad to have done this shoot as it was not only the first time shooting only menswear but also another opportunity to work in a team environment (even if that meant only one other person).